The Amazon.com logo is seen during the company’s job fair in Kenosha, Wisconsin, U.S. Photographer: Jim Young/Bloomberg

Amazon.com Inc. is well positioned to shake up the asset management industry, according to a new strategy report from Sanford C. Bernstein & Co.

The Seattle-based company’s broad customer base and online platform would give it an edge among big tech companies in asset management, most likely as “an arms-length distributor of funds” rather than as a “super-active manager,” Bernstein analysts including Inigo Fraser-Jenkins wrote in a research note Tuesday. They cautioned this is just speculation as there’s no sign that Amazon is pursuing asset management at this time. The company didn’t reply to an emailed request for comment.

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