CU Times Managing Editor, Natasha Chilingerian interviews CUNA President/CEO Jim Nussle.

BOSTON – On Friday at America’s Credit Union Conference, CUNA President/CEO Jim Nussle revealed the consumer components of the “Open Your Eyes to a Credit Union” program will launch in January 2019 and that a fundraising goal of $100 million has been set to sustain the program for three years. The next day, he sat down with CU Times for a one-on-one interview to discuss how the national marketing initiative will dispel common myths about credit unions and generate excitement about the movement.

The campaign was first unveiled at CUNA’s Governmental Affairs Conference in February, where attendees viewed an Open Your Eyes marketing video and learned about the Open Your Eyes messaging guide, which outlines the campaign’s brand platform and offers research-based insights into how the messaging can work in the marketplace.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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