A unique branch look, such as Trailhead FCU’s shown here, can help attract new members.

The number of credit unions may be shrinking, but thanks to creative strategies and smart tactics in the industry, credit union membership has not only continued to grow, but grow at a faster rate. According to the NCUA, the number of credit union members in the United States increased by 4.21% in 2017, marking the highest growth rate in at least five years. The expansion, which has produced more than 111 million credit union members in the United States as of Dec. 31, is no small feat considering that the average credit union has just $247 million in assets.

One especially rewarding side-effect of all this, of course, is that the credit union industry is now chockful of pros who have become experts at growing membership. Here are a few of their secrets.

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Tina Orem

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