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Ensure your CU is on the right road to auto loan growth.

Is there something standing in your way when it comes to competing for auto loans? As a credit union, do you understand the advantage you have over big banks and other financial service providers during the vehicle buying process? Credit unions provide distinct benefits in many areas, so let’s explore ways to move past any barriers.

Despite greater resources in some markets, bigger financial institutions may not be the formidable competitors that they were once considered. A recent look at credit union performance compared to their competitors reported favorable results over banks. According to Experian Automotive, “Credit unions continue to increase their auto lending market share.” The report found auto originations have continued to increase since 2015, topping banks, captives and other financial service sources. While 2018 will continue to be a competitive year for growth, credit unions can capitalize on this momentum by utilizing available resources.

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