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A battle over two credit union branding slogans.

Two credit unions doing business in California are headed to court in a dispute that began after one credit union asked the government to cancel the trademark on the other credit union’s slogan.

According to a lawsuit filed in a Southern California U.S. District Court on May 16, San Diego County Credit Union, which trademarked the slogan “It’s not big bank banking. It’s better,” isn’t happy that Peoria, Ill.-based Citizens Equity First Credit Union asked the government to revoke its trademark.

Tina Orem

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