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New Credit Union Members Ditching the Branch

In today’s digital age, credit unions don’t necessarily have to meet new members face-to-face in order to thrive.

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Digital and mobile credit union member onboarding.

For many people, their first in-person visit to a credit union branch is critical – it’s where all the new membership forms usually are, after all. But thanks to smartphones and computers, fewer prospective members may be willing to make the trek to a branch just to join a credit union. That’s raising questions about whether credit unions should invest more in digital-only membership applications and onboarding processes, and less in traditional face-to-face, paper-based systems.

Tina Orem

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