Most people are happy with their banks, but they're even happier with their credit unions, according to the 2018 FIS Performance Against Customer Expectations (PACE) study released this week.
The study, which asked 1,788 U.S. consumers to rank the importance of nine performance attributes, found that 82% of bank customers were “extremely satisfied” or “very satisfied” with their banking relationships. That number rose to 92% for credit union members.
“Credit union members once again are much more satisfied, and customers from top 50 global banks are much less satisfied with their banks,” the study said. “Unsurprisingly, customers from large banks — top 50 or regional banks — are most unsatisfied with the fees they incur.”
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