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Improving Your Credit Union’s Online Presence

When it comes to websites, people often do judge your organization by its cover – also known as your homepage.

A poorly-designed website will turn off potential members.

They say you can’t judge a book by its cover, but when it comes to websites, people often do judge your organization by its cover – also known as your homepage.

A poorly-designed homepage can turn off potential members. Most of us have probably had a bad website experience. If fact, it happened to me just the other day. I went to an organization’s website and multiple links were broken, there was no “search” option, the site map was wrong, the leadership bios were outdated and I couldn’t find the “contact us” link. I eventually gave up and found another company with a better website, where I could easily find the things I needed. Just like that, an organization lost a potential customer.

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Tahira Hayes

 

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