X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
People don’t make economic decisions based solely on logic.

Core to behavioral economics (BE) theory is the “radical” notion that people don’t make economic decisions based solely on logic. BE relies on psychological insights into human behavior to help explain economic decision-making. For example, year in and year out credit unions provide better loan and deposit rates to consumers. Classical economic theory predicts that consumers would choose credit unions over banks for all types of consumer finance products, but we know from market share data there is something besides pricing driving consumer decision-making.

Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now

Copyright © 2018 ALM Media Properties, LLC. All Rights Reserved.