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Consumers live in a mobile-first world.

Keeping pace with today’s growing market of “mobile-first” consumers can be challenging. For the most part, credit unions are rising to the task, with many doing a good job investing in mobile and digital solutions that cater to this rising demographic. With a recent World Bank study suggesting that about 56% of adults use their mobile devices to check their finances (with Americans being closer to 70%), it only makes sense to ensure these channels become – and remain – a priority.

The reality is that creating a robust digital platform is only the first step. Once members have access, how do you keep them engaged over time? One solution is to take a page from the online retail playbook and focus on creating effective, targeted user-friendly experiences. Since both the initial engagement and the ability to keep members engaged are major elements for growth, credit unions are now leveraging their mobile and digital technology in smarter and innovative ways when it comes to their approach for marketing and the account application processes. This can give them better results in everything from higher conversion rates, lower abandonment rates, and ultimately, improved member experience.

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