Engage members on social media.

Any form of credit union marketing now requires social media to be part of the equation. Consider these recent demographic statistics from the Pew Research Center as they relate to social media trends in 2018:

  • Seventy-three percent of male internet users and 83% of female internet users are on Facebook.
  • Thirty-eight percent of female internet users are more likely to use Instagram than men (26%).
  • Eighty-one percent of millennials check their Twitter feed every day.
  • Ninety-one percent of all social media users check their platforms from a mobile device.

So, are you convinced that social media must be a part of your marketing plan? With that in mind, let's highlight a few ways credit unions use social media to engage with their members, as well as some tips and tricks you can incorporate into your own marketing plan.

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