Jessica Hrubes has been named CUNA Vice President of Strategic Credit Union Relations.

In her new position, Hrubes will supervise the strategy and work of CUNA engagement consultants who provide specialized work with diverse stakeholders.

Before joining CUNA's Engagement Team, Hrubes served as the vice president of Alliance Management at CUNA Strategic Services, Inc., an affiliate of CUNA.

“We are very pleased that Jessica has accepted this new role as Vice President of Strategic Relations,” said Greg Michlig, CUNA deputy chief engagement officer. “Her process-driven approach and understanding of internal operations and marketplace dynamics will be tremendous assets as we continue the development of the engagement team and model.”

Hrubes has more than 15 years of experience in strategic alliance relationships, marketing leadership and sales strategy for credit unions. She earned her CUDE designation from the National Credit Union Foundation in 2012 and holds a Bachelor of Science degree from the University of Wisconsin.

“I am excited for this new opportunity to continue evolving our engagement team and the work we do to deliver exceptional service to our credit unions, league partners and valued stakeholders,” Hrubes said.

Instant Insights /

Jessica Hrubes Named CUNA's VP of Strategic Credit Union Relations

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