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The meaning of social medis evolves for credit unions.

Social media, a catchall defining different internet platforms that allow users to generate content and interact, allows credit unions and fintech providers to build their profile and brand identities.

“The typical consumer has been well aware for some time now to not believe everything they read or hear on the internet,” Lynne Cornelison, research analyst for Lombard, Ill.-based Raddon, a Fiserv company, said in a recent study, “Payments Insights: Rise of the Digital Pioneers.” The current headlines about Facebook posts only confirmed that suspicion. “Yet for many, Facebook and other social media, remain a primary destination and an enormous source of information for consumers.”

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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