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Colorado State University Administrative Building in Fort Collins, Colorado.

Lone Tree, Colo.-based Public Service Credit Union has signed a $37.7 million deal with Colorado State University to become the school’s new stadium sponsor and official partner, marking one of the largest collegiate athletic venue naming agreements in history.

According to announcements from the credit union and the school, the 15-year agreement includes escalator clauses for inflation and a signing bonus. It is part of a larger plan to change the credit union’s name and brand, which it plans to launch in about six weeks. Public Service Credit Union has $2.3 billion in assets and about 230,000 members.

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Tina Orem

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