Malauzai Seeks Tablet Banking Users, Doesn’t Find Too Many

Research finds tablets are rarely used for mobile banking. If they are used, it's probably an iPad.

If tablets are used for mobile banking, people are likely using iPads.

Austin, Texas-based Malauzai Software, a provider of mobile and internet solutions for financial institutions, found tablets used for banking almost nonexistent, but the devices used belongs almost exclusively to Apple iPads.

The surprising revelation comes from Malauzai’s March 2018 Monkey Insights. The research highlights key trends in internet and mobile banking usage based on February’s data for 400-plus credit unions and banks covering 17.3 million logins from 905,000 active internet and mobile banking users.

The March 2018 report focused on tablet usage, 99.9% iPad. Android tablets, while they undoubtedly exist, are almost non-existent in terms of actual digital banking usage.

Robb Gaynor, chief product officer of Malauzai, analyzed the company’s data to ascertain the trends financial institutions might find beneficial and interesting. “I was surprised that tablet usage is really so low; however, this is not a new trend in the digital world. It is also a relatively small percent of individuals who only use a tablet and no other device. This group is exclusive to what we refer to as large format users, and that includes desktop internet banking. Earlier this week, Apple announced a brand-new iPad at its Chicago event; it will be the new 9.7-inch iPad as Apple found that was the most popular size. It will be interesting to see if this new iPad bolsters digital activity. I guess only time will tell.”

The report, which focused on people who have logged in using their iPad at least once a month for the past year, also revealed:

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