Apple Watch 3 are displayed during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 12, 2017. Photographer: David Paul Morris/Bloomberg

Even though there is much chatter about voice-assisted devices and smartwatches, most consumers do not own these new devices, and even fewer use them to complete purchases and make payments.

That is one finding revealed by Nashua, N.H.-based Episerver in it its annual “Reimagining Commerce: Global Findings” report. The digital content and marketing firm, which surveyed 4,000 online shoppers in four global markets, found while 35% of consumers own a smartwatch, two-thirds of smartwatch possessors never browse on them and 70% never buy through them. Likewise, 40% of consumers own voice-assisted devices, but 60% never browse on them and even less use them to complete purchases.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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