Even though there is much chatter about voice-assisted devices and smartwatches, most consumers do not own these new devices, and even fewer use them to complete purchases and make payments.
That is one finding revealed by Nashua, N.H.-based Episerver in it its annual “Reimagining Commerce: Global Findings” report. The digital content and marketing firm, which surveyed 4,000 online shoppers in four global markets, found while 35% of consumers own a smartwatch, two-thirds of smartwatch possessors never browse on them and 70% never buy through them. Likewise, 40% of consumers own voice-assisted devices, but 60% never browse on them and even less use them to complete purchases.
The report did find smartphones have gained a foothold. In fact, 75% of all consumers report using smartphones to browse, and 57% report making purchases on these devices. Additionally, 29% of smartphone owners report browsing for purchases on their smartphone daily and half report doing so weekly, representing a large base of highly connected consumers.
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