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Expanding customer expectations are reshaping the financial services industry, driven by the bar set by big technology firms, and the consumer journey is being redefined by creative, agile fintech solutions, according to a new report.

However, many fintech startups have realized they will struggle to succeed alone, and are increasingly looking to collaborate with the traditional financial services firms they once sought to overthrow.

Their ability to expand their base, gain full customer trust, scale operations and navigate the regulatory environment depends on the engagement, support and insight of the financial services sector.

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