A strong digital marketing strategy is critical for CUs.
The proliferation of personal technology has created a great deal of added new conveniences in our everyday lives – and a growing dependence on connectivity. With 81% of adults carrying smartphones and 84% owning a computer, it is no surprise that online and mobile credit union applications have become a must-have. In addition to convenience, these avenues of digital account access provide a sense of security and control members have come to desire.
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