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Text messaging

The “text me” refrain increasingly communicated at credit unions seems louder lately. Berkeley, Calif.-based Shastic signed five new customers in January for Elle, its conversational text messaging platform for credit unions.

The recent Shastic growth follows the fintech company’s early launch of Elle, the conversational text messaging platform, an expansion of the firms’ automation services for delivering efficient, real-time message communication between credit unions and members.

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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