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Patti Hinton Barrow’s first job in the financial services industry did not exactly get off on the right foot. But as they say, failure can be either a stumbling block or a stepping stone.

Barrow used the latter, which launched her career and led to an extraordinary 16-year run as vice president of marketing at Florida’s largest cooperative by assets and members, the $8.7 billion Suncoast Credit Union in Tampa.

When you consider the average tenure of a chief marketing officer is four years, about half as long as the average tenure of a CEO, that in and of itself is an impressive accomplishment for CU Times’ 2018 Trailblazer Award winner for Marketing Executive of the Year.

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Peter Strozniak


Credit Union Times

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