How important is digital banking to credit unions? Three announcements, which focus on enhancing member experience and knowledge, include chronicling a digital transformation journey, chatbot integration and interactive mobile video banking.
The $1.65 billion Burbank, Calif.-based Partners Federal Credit Union, which serves Walt Disney Company cast members, employees and their families, embarked on a new digital transformation journey. Partners FCU is opening up about their digital transformation journey and chronicling the good, the bad and the ugly via documentary-style videos.
Faced with the challenge of coordinating its community branches with services of a digital credit union to compete with big banks like Bank of America and Chase, Partners FCU partnered with Austin, Texas-based digital apps company Kony and Boston Consulting Group, to completely overhaul its technologies, processes, systems and services to better address the needs of its employees and customers including:
- Enhancing its app offerings in real-time while making additional enhancements along the way.
- Accelerating digital innovations and solutions from what it's now (releasing updates to its apps once every 6 months) to 4 times as fast (releasing updates every other week).
The $2.2 billion Orlando, Fla.-based FAIRWINDS Credit Union launched its FAIRWINDS Virtual Advisor in partnership with Abe AI, an Orlando-based Artificial Intelligence software company specializing in digital consumer financial technology. FAIRWINDS said it is the first financial institution headquartered in Florida to offer this service to its members.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
