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Credit Unions' Last Best Chance at the M-Word

Without young people, who admittedly look different than the baby boomer executive, the credit union industry will not survive.

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Millennials. We hear the “M” word all the time; a quick Google search returns a whopping 48 million hits. Despite the chatter, the reports conflict wildly: Millennials are lazy, although millennials never take vacation; millennials are the problem, millennials are the victims, millennials are the solution. In the face of millions of contradictory opinions, it’s easy to favor colorful stereotypes and anecdotes.

As the leader of the Cooperative Trust, the young professional community that first “crashed” onto the credit union scene in 2010, I can tell you firsthand that millennial stereotypes are alive and well.

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