Sixty-nine percent of consumers feel businesses don't take customer data security very seriously and 70% of them said they would stop doing business with a company following a data breach.
Amsterdam-based digital-security firm Gemalto also revealed in report ""Data Breaches and Customer Loyalty 2017," customers expect businesses to protect personal data. The study based its findings on a survey of more than 10,000 consumers worldwide.
Surveyed consumers in 2017 are more likely (37%) to believe that they could be a victim of a breach at any time, compared to those surveyed in 2016 (35%) and 2015 (27%). In addition, 58% believe the threat to their personal information increases during a high profile commercial events like Black Friday, Amazon Prime Day or Cyber Monday, which experience a staggering $6.59 billion in estimated sales, the largest ever online sum for a U.S. shopping day.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
