There is revolutionary transformation of commerce that is underway where the advent of mobile-enabled omnicommerce puts consumers in control of their own experiences. With this transformation, merchants are scrambling to find new ways to meet or exceed consumer expectations. According to a new research white paper, Customer Loyalty and the Transformation of Commerce, from CSCU and FIS and produced by Aite Group, the revolutionary transformation of commerce suggests new approaches and tools to increase consumer loyalty and incremental sales.

The research findings include insights on how can you best deliver “right place, right time” loyalty messaging and how you can also increase average spend-per-transaction, the frequency of usage, and per-consumer profitability. The findings identify four types of loyalty and timely strategies for reaching members. In addition to the four loyalty types, this informative paper also covers the challenges of the current commerce environment; recommended approaches for delivering relevant, effective loyalty messages; and well-designed strategies that cut through the clutter

Until very recently, the merchant controlled the consumer experience, managing all aspects of the interaction. But, with the advent of mobile-enabled omnicommerce, consumers now control their own experiences, and merchants are feverishly working to find ways to meet or exceed consumer expectations. Loyalty and promotions remain as important parts of the continuum that provides merchants with a variety of different tools to address specific issues.