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Customer satisfaction with financial institutions is at an all-time high. For credit union the continual challenge is to maintain high levels of service that smaller organizations are able to provide.

Those are two findings revealed ascertained from the Ann Arbor, Mich.-based The American Customer Satisfaction Index Finance and Insurance report. This is the second consecutive year of improvement for the sector, which includes banks, credit unions, health insurance, property and casualty insurance, life insurance, and internet investment services.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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