Now that most credit unions offer basic mobile services like account transfers, ATM locators and peer-to-peer payments, the question remains: How can a credit union set itself apart from the competition?

One hint is to look to the greater retail space. It's important to remember that credit union members are also everyday consumers who have been heavily influenced by the larger retail landscape. Today's credit unions must take that into account if they're to offer competitive and compelling products.

Over the past few years, there's been a significant shift in the retail landscape and the way people prefer to purchase. Today's consumers expect more than just the ability to buy a product or, in the case of credit unions, conduct basic transactions. Instead, they expect a full-fledged experience.