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Gen Z: Financially & Digitally Savvy, They Want Traditional Services Too

Research shows a majority of Gen Z are looking to FIs as an "important source of personal finance information."

By Roy Urrico | Updated on November 10, 2017

Counterintuitive findings on members of the Gen Z cohort revealed they are more eager for financial education and have done more to further their knowledge of financial matters than preceding generations.

The research – “Generation Z: The Kids Are All Right,” based on a survey of 2,500 high school students aged 16 to 18 – from Lombard, Ill based Raddon, a Fiserv company, also shows them with some traditional banking preferences.

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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