Counterintuitive findings on members of the Gen Z cohort revealed they are more eager for financial education and have done more to further their knowledge of financial matters than preceding generations.
The research – "Generation Z: The Kids Are All Right," based on a survey of 2,500 high school students aged 16 to 18 – from Lombard, Ill based Raddon, a Fiserv company, also shows them with some traditional banking preferences.
The research finds that 56% of Gen Z respondents believe programs or seminars from financial institutions are very or extremely important sources of personal finance information. Thirty-five percent of Gen Z have attended a financial education program or seminar, compared to only 12% of millennials, 11% of Gen X, and 16% of both baby boomers and traditionalists.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
