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Credit unions continue to grow in popularity as healthy alternatives to traditional banks. Consumers don’t want to be seen as just another number – they want their voices heard and concerns genuinely listened to and addressed. Often times, banks aren’t able to provide this personalized service because they aren’t interested in offering each customer their own customized experience. The bottom line for banks is financial, whereas the bread and butter of a credit union is its localized, community-based presence. Keeping your members at the forefront of your business is the key to success at any credit union. But there are some significant mistakes many are making in their marketing strategies that are holding them back from seeing even greater success and growth.

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