Credit unions continue to grow in popularity as healthyalternatives to traditional banks. Consumers don't want to be seenas just another number – they want their voices heard and concernsgenuinely listened to and addressed. Often times, banks aren't ableto provide this personalized service because they aren't interestedin offering each customer their own customized experience. Thebottom line for banks is financial, whereas the bread and butter ofa credit union is its localized, community-based presence. Keepingyour members at the forefront of your business is the key tosuccess at any credit union. But there are some significantmistakes many are making in their marketing strategies that areholding them back from seeing even greater success and growth.

Competing With Big Banks on Their Turf

Big banks will always have a bigger marketing budget to workwith, which gives them the ability to squash any attempt a creditunion makes to compete on their level. This doesn't mean a creditunion can't compete with large banks. But it does mean you can'tfight them on their own turf. They know what they're doing, andthey do it well. Credit unions need to differentiate themselvesfrom the big banks and compete that way. Rather than trying toblend into the banking industry and emulate the big guys, stand outand show your differences. Market yourself on your own turf withthe help of a service like Feedly to put your content towork in blogs, on YouTube and much more.