PORTLAND, Ore. – Despite the perception that small business owners wouldn't think of looking to credit unions for financial services, credit unions could be their perfect partners. And by setting up successful branch-based small business programs, a small business member base can lead to excellent returns for cooperatives.
That's according to Jim Hanson, principal consultant for JDH Consulting, LLC in Tucson, Ariz., who spoke to credit union executives at the 2017 CUBG Annual Conference Wednesday in a breakout session, "Building a Successful Branch-Based Small Business Program." His co-speaker was Julie Morrison, business deposit manager at the $1.3 billion Meritrust Credit Union in Wichita, Kan., whose credit union saw growth after implementing Hanson's program.
"Small business owners love walking into branches and dealing with the person who can help them solve their problems," Hanson said. "Another thing that works to our advantage is that they hate big banks."
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