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Member-driven. Member-centric. Member-friendly. No matter what you call it, today’s members, or consumers, are driving the way businesses interact with credit unions and other providers. It’s not exclusive to the financial services industry – consumers are driving the way we do business across the board, demanding that businesses adapt to the way customers most want their needs to be met. But credit unions may be challenged when trying to tailor business to member-specific needs while simultaneously managing risk. The competing and conflicting interests can impact membership and growth in share of wallet.

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