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In a past work life, I served as a marketing writer for a credit union. On some days, I miss the creative rush I enjoyed after coming up with a new, clever – but not too cheesy – slogan for a flyer advertising a financial product.

Granted, it was a challenge to come up with something original for a campaign that repeated itself several times a year, especially when ideas for themes, which often correlated to the season or an upcoming holiday, began to run dry. (Another auto loan preapproval? Let’s find another way to say “accelerate into savings.” Now we’re planning a share certificate promo in September? Perhaps it’s acceptable to use “fall into savings” with a photo of falling leaves, even though our last promo featured the phrase “spring into savings” and a blooming tree.)

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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