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Ban or No Ban, It’s Time to Tell Your Credit Union’s Story

Canadas ban of the b-words can remind CUs to flex their creative muscle when developing content.

By Natasha Chilingerian | Updated on August 03, 2017

In a past work life, I served as a marketing writer for a credit union. On some days, I miss the creative rush I enjoyed after coming up with a new, clever – but not too cheesy – slogan for a flyer advertising a financial product.

Granted, it was a challenge to come up with something original for a campaign that repeated itself several times a year, especially when ideas for themes, which often correlated to the season or an upcoming holiday, began to run dry. (Another auto loan preapproval? Let’s find another way to say “accelerate into savings.” Now we’re planning a share certificate promo in September? Perhaps it’s acceptable to use “fall into savings” with a photo of falling leaves, even though our last promo featured the phrase “spring into savings” and a blooming tree.)

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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