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Credit Unions Leverage Mergers for Marketing

North Carolina CU turns news into a marketing strategy to convert bank customers.

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While credit unions and banks always spin their merger announcement as good news, a North Carolina credit union has spun the bad news about bank mergers into a new marketing strategy to increase awareness about the credit union difference and to convert bank customers into members.

The $2.1 billion Truliant Credit Union in Winston-Salem, N.C., officially announced in June that it has no plans to merge ever, unlike many community banks within its market area.

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Peter Strozniak

 

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