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Mark Sievewright presenting "Becoming Digital: The Path to Frictionless Financial Services" at CUNA's ACUC in Las Vegas.

LAS VEGAS – Early in his session at CUNA’s America’s Credit Union Conference Monday, Mark Sievewright read a group text conversation he had recently with his three children aloud to attendees. In the conversation, he mentioned he had a 90-minute presentation scheduled at the conference, to which one of his kids replied that he couldn’t possibly hold anyone’s attention for that long. 

This raised two points about millennials, Sievewright said: First, they have much shorter attention spans, and second, they have no problem communicating over text but usually refuse to answer the phone. The group chat story also led to a takeaway for credit unions. 

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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