Mark Sievewright presenting "Becoming Digital: The Path to Frictionless Financial Services" at CUNA's ACUC in Las Vegas.

LAS VEGAS – Early in his session at CUNA’s America’s Credit Union Conference Monday, Mark Sievewright read a group text conversation he had recently with his three children aloud to attendees. In the conversation, he mentioned he had a 90-minute presentation scheduled at the conference, to which one of his kids replied that he couldn’t possibly hold anyone’s attention for that long. 

This raised two points about millennials, Sievewright said: First, they have much shorter attention spans, and second, they have no problem communicating over text but usually refuse to answer the phone. The group chat story also led to a takeaway for credit unions. 

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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