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Many long-standing credit union marketing strategies have lost muscle in recent years, thanks to the advent of digital everything and the wildly changing business case for branches. The universe of posters, pamphlets and print ads has given way to search ads, social media and site optimization.

In turn, many credit union marketing teams are finding themselves forced to change their philosophies and even reconsider their hiring needs as marketing priorities shift from branches to digital. That’s a tall order, but pros say there are a few simple ways credit unions can reinvent their marketing to compete in the world beyond branch walls.

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Tina Orem


Credit Union Times

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