“Credit unions are perfectly positioned for doing the hardthings,” said Laura Woods, vice president of marketing andcommunity presence for 1st Financial Federal CreditUnion, based in St. Louis. Woods was one of the featured speakerson the first day of Disruption '17 by CU Water Cooler.
The credit union conference, hosted this year in downtownMadison, Wis., has drawn nearly 200 credit union and cooperativeprofessionals from around the country for what many consider a moreedgy credit union conference experience and hosted by Matt Davis,founder at gameFI, Inc. and Tim McAlpine, president and creativedirector of Currency Marketing.
Woods discussed “The Differentiator of Doing Hard Things,” apresentation about the lengths to which her credit union is goingto provide financial assistance to underserved and high-risk neighborhoods in St.Louis.
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