An organization's logo is arguably one of the most important elements of its existence. From the logo comes the aesthetic of the entire brand – from the colors to the creative assets they use at their office, on social media and in their advertising.

For credit unions, this concept is no different. You want your members to recognize your logo instantly, to pick you out in a crowd and feel a sense of pride when they see their credit union represented by a beautiful brand mark.

As logos become so recognizable, the process of changing that mark or rebranding can be incredibly difficult in terms of maintaining member trust and loyalty, and even retaining your credit union's recognition.