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With headlines constantly announcing new cyberattacks that involve the large-scale theft of sensitive data, the public has gradually become indifferent to data breaches. Americans are becoming primed to believe nothing can be done to prevent hacking and have become apathetic regarding their own personal protection. Meanwhile, cyber criminals have become more sophisticated with their attacking techniques and are able to profit by selling breached data on the Black Market (Dark Web), where personal information ranging from social media credentials to banking login credentials can be sold quickly for hundreds of dollars.

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