Credit union CFOs have long been tasked with uncovering the stories hidden in numbers. But the exploding field of data analytics is taking things to a new level — one that could force many CFOs to make major changes in how they handle data and even how they handle their careers.

Data analytics is, to a large degree, the child of “big data” — a term for the colossal amounts of information that today’s digital world generates and collects. The draw is that it can uncover, like never before, what really drives success or failure — anything from how certain products penetrate a member base to how members really use their cards, when and where call centers drive efficiency, where fraud might surface next, which products or members really drive profits and more. It can produce huge competitive advantages — if you’ve got the skills and tools to slice and dice megaloads of data coming from every direction.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Tina Orem


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.