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By day, I’m a media relations manager, so from 7:30 a.m. to 4:30 p.m. Monday through Friday, I’m busy writing various communication materials, organizing events for senior leaders within my organization and pitching stories to the media. By night, I’m busy sifting through all the emails I received from 7:30 a.m. to 4:30 p.m. for my second job as a columnist and reporter for CU Times. One of my responsibilities is writing the weekly People column, which involves sifting through dozens of press releases sent to me every week from various credit unions, trade organizations and CUSOs trying to get their news in the column.

Having these two jobs gives me an unusually unique perspective because I’m able to see things from both vantage points: As the recipient of news pitches and as the news story pitcher.

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Tahira Hayes


Credit Union Times

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