Walmart, Pepsi, GM, Johnson & Johnson, Verizon, AT&T and FX. All of these brands have turned their collective backs on YouTube. The reason is they claim that Google (which owns YouTube) has not done enough to ensure that their pre-roll, ads and other paid media are not being protected enough from running in front of or during “hate speech” or other extremist content that can be found on YouTube. So they have passed the buck to Google … when they should be looking at their own (and their media agencies’) greed and laziness as the true culprit.

The core of the issue here is in programmatic buying. The easy explanation here is that you are buying a set of impressions, views, clicks, etc. on what amounts to a computerized trading desk that is then distributed out into a network. You can buy specific sites via this method as well.

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