CFP Board Center for Financial Planning has launched a campaign to attract younger and more diverse individuals to the industry. Called I am a CFP Pro, the campaign is accessible online and features a diverse group of young people telling their stories about how and why they joined the profession and invites others to do the same.

It was introduced at the National Press Club in Washington, with executives of the CFP Board Center and three young planners, now featured on the website, discussing how they came to be certified financial planners. Aspiring and current CFP professionals as well as college students and professors are encouraged to check out the website, said Marilyn Mohrman-Gillis, executive director of the CFP Board.

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