“Five years ago, social media was a ‘no’ from financial executives,” said Amy McLlwain, Global Industry Principal for the Financial Social Media division of Hootsuite, a social media scheduling platform. “Fortunately, that has changed to a ‘yes,’” she added.

Hundreds of financial industry marketing professionals and executives attended the #BankSocial Conference in Miami, Fla. to discuss the latest social media trends, compliance issues and engagement tactics for members, employees and consumers.

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Michael Ogden

Editor-in-Chief for CU Times.

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