IRVINE, Calif. – On March 22, CU Direct executives, employees, board members and representatives of member credit unions gathered at the CUSO’s new Innovation Lab in Irvine, Calif., for a grand opening reception and ribbon cutting. The Ontario, Calif.-based auto lending CUSO’s Innovation Lab will serve as a workspace for employees as well as a place for CU Direct’s partner credit unions to discuss their experiences with CU Direct products and test new solutions. Click through the slideshow to see highlights from the event. CU Direct Vice President of Sales Marci Francisco and Communications/Public Relations Lead Bill Meyer celebrate the Innovation Lab’s grand opening. The Innovation Lab features collaborative workspaces with high-tech features. Attendees enjoy cocktails and appetizers at the Innovation Lab grand opening. CU Direct President/CEO Tony Boutelle, second from left in foreground, addresses attendees at the grand opening event. CU Direct SVP of Marketing and Innovation Brian Hendricks, holding scissors, and other members of the CU Direct family prepare for the Innovation Lab’s official opening. Attendees celebrate the grand opening of the Innovation Lab.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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