Thank you for sharing!

Your article was successfully shared with the contacts you provided.

A new professional life, a gleaming demeanor and a true sense of community. When you meet and get to know Misty Lester Reed, those are the three areas that truly stand out in your mind. As Freedom First Credit Union’s SVP of business lending operations, Reed has spent nearly two years crafting, creating and organizing a new lending environment in rural Virginia.

As CU Times’ Trailblazer Award winner for Lending Officer of the Year, Reed has quickly jumped to the top of the pile when it comes to true cooperative credit union leadership.

Michael Ogden

Editor-in-Chief for CU Times.

More from this author

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.