The nation's third largest credit union began offering newinsurance products to its members, a growing industry-wide trendthat can help boost non-interest revenue.

CUNA Mutual Group said Wednesday that the $21.3 billion Pentagon Federal Credit Union in Tysons,Va., is making its TruStage accidental death & dismembermentand life insurance available to the credit union's 1.4 millionmembers.

While cooperatives know insurance sales can increase noninterestincome, a LIMRA 2016 Bank and Credit Union Life Insurance studyfound 78% of financial institutions said growing life insuranceproducts and services is an important priority.

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