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Members Shunning Café-Style Branches, Full Automation: Study

Credit union members indicate that they want personalized and not automated services when visiting their branch.

By Tina Orem | Updated on November 18, 2016

A new study suggests some state-of-the-art branch service trends aren’t sitting well with many credit union members. Scheduling-software company TimeTrade’s study indicates credit union members are more likely than bank customers to want personalized service from humans when they visit branches.

The survey of 1,064 credit union members found that credit union members, who are more likely than bank customers to visit branches, largely dislike the idea of fully automated branches and don’t really care whether those branches have “café-style” designs.

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Tina Orem

 

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