Let’s face it: It’s been a rough 2016. We lost David Bowie and Prince. Mass shootings in Orlando, San Bernardino, Calif., and elsewhere led to feelings of sorrow and fear. And now, many Americans are feeling heartbroken and horrified by the outcome of the presidential election. To quote a tweet that was featured in a July Buzzfeed article, “Have we tried unplugging 2016, waiting 10 seconds and plugging it back in again?”

Credit unions have historically made it their mission to not only provide high-quality, low-cost financial products and services, but take part in charitable initiatives that help folks in their communities live better lives. These activities – which range from straight monetary donations to time-intensive volunteer projects – tend to pick up during the holiday season. It helps differentiate credit unions from banks and reminds members, “Hey, we’re not here for our own benefit – we’re here for you.” And in a year that has brought its fair share of troubling news, it’s more important than ever to spread this kind of love.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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