How much do you love your credit union?

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Sure, members love their credit union's lower fees and rates andgreat service, but they also love what their cooperatives do fortheir communities to help people.

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A video may be one of the best ways to show how much yourcommunity loves your credit union and to raise money for yourcharity, Dave Adams, CEO of CU Solutions Group, said. That's why the Livonia,Mich.-based organization and CUNA are sponsoring the second annualLove My Credit Union campaign, which got under way earlier thismonth.

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Last year, more than 130 credit unions from across 35 statesexpressed how much they loved their credit union by producingvideos that raised more than $100,000 for their favorite charitiesin their communities.

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The videos highlight credit unions, their employees and how theyare involved in their communities and charities, which epitomizethe credit union's people helping people principle. The videos thatpull the most votes win money prizes for charities.

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The campaign officially launched Oct. 1 and will end Dec. 16.The videos are posted on votelovemycu.org where everyone isinvited to view and vote for their favorite videos.

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This year, the Love My Credit Union campaign will award $122,500 to charitieson behalf of the winning videos submitted by credit unions in fourasset size groups and industry-support organizations.

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In 2015, $105,000 was donated to local charities on behalf ofnine winning credit unions throughout the country.

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To encourage credit unions from all states to enter videos,campaign organizers introduced a new state-level prize. When atleast five videos are submitted from each state, a credit union canwin a $1,000 donation for their charity. In addition, eight $5,000donations will be awarded. What's more, one grand prize winningcredit union video and one credit union support organization videowill each receive a $15,000 donation for their charity.

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“So all in all, a credit union can win $21,000 for a charity oftheir choice, and that can make a big difference,” Adams said.

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The campaign also will award five randomly selected voters eachwith a $500 gift card, plus a $500 donation to the charity of theirchoice.

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“It's a fun way to give to charities through credit unions, andit's also a fun way for credit unions to tell their great storiesin a very compelling way,” Adams said.

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