Trump says opening a new location would violate U.S. NAFTA agreements.

False! The new location would create 15 new credit union positions.
The new branch would fill banking needs for a growing part of our community.

Clinton declares that opening a new location is a plot by Trump and Vladimir Putin.

False! We conducted a survey of the community and found that 82% were in favor of having a financial institution located here.
The mayor and city council members are on record in favor of expanding our services to this area of our community.

Clinton and Trump were both seen at a hot-dog eating contest. Both deny they were there.

True! If our membership votes yes for the new location, we've decided that we'll hand out free hot dogs.
For our vegetarians, we will also have hummus.

You get the idea. I could go on because this kind of writes itself. Also, if your credit union put out parody fact sheets like this online and distributed them to your local media, I can almost guarantee you'd get coverage. Hell, I'd take a look at it because no one is doing stuff like this. It's unusual, original and it could be a branding boost for your credit union. The key to this working is that you have to make fun of both sides. I call it equally offending. That way, everyone is happy at the ridiculousness of it all and your message makes it to your members who will then turn out to vote.

Instant Insights /

Leveraging the Presidential Campaign

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