Since the long road of the presidential campaign began more thana year ago, the credit union industry has been trying to get theattention of Hillary Clinton and Donald Trump to make them aware ofthe industry's crucial role in supporting and growing the middleclass – a top campaign issue.

In less than a month, the nation will have a newpresident-elect.

The big question is whether efforts by CUNA and NAFCU will payoff in getting the new president to remember the industry'spriority issues of reducing regulatory burdens and keeping the taxexemption so that credit unions can continue their primary missionof people helping people, in the form of providing members withlower rates, lower fees and better service.